LAGUNA BEACH, Calif. (September 5, 2024) — Visit Laguna Beach is thrilled to announce that Laguna Beach has been officially accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, solidifying its place among the world’s premier luxury travel locations. Notably, Laguna Beach is one of only 7 Virtuoso preferred California Tourism Boards in California, highlighting its exceptional appeal and prestige.
Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries. Inclusion in Virtuoso will present Visit Laguna Beach with new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Visit Laguna Beach’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel.
As a Virtuoso preferred partner, Visit Laguna Beach joins the network’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering.
"Visit Laguna Beach is a great addition to our preferred partner portfolio, and we welcome them into the Virtuoso network with excitement," said Virtuoso Senior Vice President, Global Member & Partner Sales Cory Hagopian. "Our member agencies and advisors will now have increased awareness and enhanced access to one of California's most iconic coastal towns thanks to this new relationship."
“Joining the Virtuoso network is a remarkable milestone for Laguna Beach,” said Rachel O’Neill-Cusey, CEO of Visit Laguna Beach. "This prestigious recognition amplifies our ability to attract visitors who will boost the local economy while showcasing the beauty and unique experiences of our coastal community to a global audience, reinforcing Laguna Beach as a must-visit luxury destination for international and national travelers.”
For more information on Laguna Beach and its offerings, please visit visitlagunabeach.com.
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About Laguna Beach
Visit Laguna Beach serves as the official destination organization for Laguna Beach, California. With a mission to promote overnight visitors and foster community engagement, Visit Laguna Beach provides resources and information to enhance visitors’ experiences and showcase the unique charm of this coastal paradise. For more information, go to VisitLagunaBeach.com or follow us on Instagram, Facebook and Twitter at @VisitLaguna and YouTube at @VisitLagunaBeach.
About Virtuoso
Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $35 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.
